Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Anniversary Campaign
Objective
Celebrate 50 years in business by strengthening local community roots, shifting the perception of a standard dealership into a historical local institution.
My Role
Creative Direction, Campaign Strategy, Historical Research, Copywriting & Messaging
The Team
Graphic Designer, Copywriter, Video Editor
Deliverables
:30 Broadcast/Digital Spot, Campaign Style Guide, Social & Digital Assets
To cut through the noise of typical "anniversary car sales" advertising, I wanted this campaign to feel like a love letter to Boulder. I spent days embedded in local history, personally researching and licensing archival 1970s photographs from the Carnegie Library for Local History.
By identifying iconic local spots that existed both then and now, I established a visual framework of "transformation vs. consistency." I used these historical assets to build the creative brief and mood boards that inspired our graphic designer and video editor, ensuring the aesthetic felt authentically rooted in the distinct spirit of the region.
