Launching an electric vehicle campaign in Northampton required a deep understanding of the local culture. Surrounded by prestigious colleges and an eco-conscious, affluent population, a standard automotive sales approach would fail.

I led the campaign strategy and hands-on design for an older, highly educated demographic – shifting the narrative from battery kilowatts to regional exploration. On the dedicated landing page, I designed custom data visualizations and maps that contextualized EV range against cherished local landmarks. By illustrating exactly how far a single charge could take a driver to specific state parks or universities, I turned abstract data into a practical, hyper-local visual narrative.